IT WILL PROMOTE YOUR EXPERT IMAGE.    
Publishing a videotape conveys the same prestige as publishing a book in your field - for a much smaller investment of time and money.    
    
IT WILL INCREASE YOUR EXPOSURE    
If you have a business event, a seminar for example, a videotape can reach all the people who couldn’t be present at that particular time & place.  If your business entails personal presentations, a video can reach other people involved in a buying decision - even if they never visit your place.    
    
IT’S A CONVENIENT WAY TO CARRY YOUR SHOWROOM ANYWHERE    
Not only that - but it can also “expand” your showroom to describe your clients, their locations, the impact that your help has had in their lives.  Video testimonials are more convincing than any printed endorsement.    
    
IT WILL SAVE LOTS OF TIME    
In a retail business, a video can suggest new things to buyers waiting at the cash register.  In a service business, a video program shown in the waiting room can present preliminary facts about your business.  Then, when you come face to face with your client, you’ll have more time to focus on their personal needs.    
    
IT WILL POSITION YOU AHEAD OF THE COMPETITION    
Few businesses use videotapes for marketing - so a good tape can secure a special place in your clients' perception.    
    
IT WILL DECREASE THE PROSPECT’S RESISTANCE    
Many people are afraid to talk to salespersons.  If they see how friendly your business is, they’ll have more confidence.  (The same is true for your website).  
    
IT CAN MAKE MONEY BY ITSELF -    
... exactly like a book - or any other informational product.    
    
THE PRODUCT TESTING IS VERY LOW-RISK    
You can start with a very simple, low-budget production, and upgrade it easily if the initial demand proves satisfactory.  If you are happy with the result, you can also think about full-length TV programs.  But you never have to come up with a large investment before you have a chance to test the product.