From the two lists below, please select the marketing channels that are most important to you in the near future.  If you need anything besides video, television, or web publishing, be sure to let us know.  We can include any media in your marketing package - including alternatives not listed below.  If we know about your chosen options from the beginning, we can cut costs.  Or, even if we'll work together on only one project, it's better if you give us a "big picture" - since different media channels should work "in sync".   

LIST #1 -  
IF  YOUR  BUSINESS  IS  "OPEN  TO  THE  PUBLIC": 

First Choice: TELEVISION 
Because the average person watches it four hours per day, and because it is the most cost-effective vehicle for mass marketing. 

Supported by (in order of importance vs. cost): 
- Cross-promotions (free!) 
- Events, Selective Promotions, Discounts, Coupons 
- Internet (almost free; powerful way to secure "niche" audiences) 
- Newspapers (small, local) + Specialized Press* 
- Direct Mail 
- Printed Handouts, Small Premiums & Samples 
- Bench Ads and other "Landscape Reminders" 
- Audiocassettes**, On-site [Video] Presentations, 
- Newspapers (large, metro); use Press Releases 
- Trade Shows (Local Expo), Community Sponsorships 

* Specialized Press= publications designed for a particular "slice" of the market. Examples: Ethnic newspapers, The Pennysaver, L.A. Parent, etc. Let us know if you need details about publications that apply to your business.  ** Why Audiocassettes? This is rather unconventional, right? The fact is: in today's competition for people's attention, you can make use of your audience's driving time - with an audiocassette. Just make sure you choose a subject of interest, and a good speaker. This applies to almost any business.    LIST #2 -   IF  YOUR COMPANY IS "BUSINESS TO BUSINESS" ONLY:  First Choice: TRADE & SPECIAL INTEREST PUBLICATIONS  Because they target your clientele at a fraction of the cost of "Direct Mail" and mainstream media.  Because the recipients actually read them (Many Newsletters are "Industry Bibles" - and association dues include paid subscriptions)  Because many such publications share the prestige of their trade group, increasing your impact.  Supported by (in order of importance vs. cost):   - Social: Referrals, Trade Events, Networking  - Internet,  Printed Media,  Audio / Video  - Promotions and Cross-Promotions  - Press Releases  - Direct Mail (Advertising, Proposals, Your Own Newsletter)  - Telemarketing. Research (Gov't bids on I-Net, etc.)  - Public Media (TV, Newspapers, etc. - only selected outlets for special      interest audiences).    Even the wealthiest companies can no longer afford to "just play the numbers game". Today's market is too diluted. Targeting is essential to keep the revenue above the cost of marketing. The good news is that new targeting options deliver great impact at low cost. Hard times lay ahead only for those who keep using only costly, ineffective marketing vehicles from the 19th Century.