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To create a powerful impact, most companies rely on a combination of marketing channels.  But nobody can cover all the possible alternatives.     

Relying on only one kind of media may not give you the "critical mass" that you need.  Using too many channels can dilute the impact, due to limited resources.  Between the two extremes, there is always an optimum combination.    

The top red tab on the right leads to two checklists.  One is for companies open to the public, and the other - for "business to business" providers.    

Can you point THREE marketing methods that would be most important to you right now?  How about TWO others, for possible use in the future?      

You may have some channels already covered.  Or you may have original alternatives to add to your list.    

Please give a few moments of thought to each "red tab" subject.

the checklistthe planningthe future